By Ashleigh Easley | Wednesday, July 14, 2021
IVCBA, Live, Work, Play.; 3 Minute Read 'Informed This Summer'

Lake Tahoe is a west coast dream — providing snowcapped mountains for winter sports in the colder months of the year, and warm, sunny beach days spent on the lake in the summer. With the perfect lifestyle balance between cold and warm weather that Lake Tahoe represents, it makes for the perfect vacation spot for many individuals traveling from out of town and into the Tahoe Basin.

As COVID-19 statistics overall are low, the summer season is in full swing, and many local organizations in the region are planning for a bustling and busy summer. To keep locals, tourists, businesses, and others accountable, The Incline Village & Crystal Bay Visitors Bureau is providing educational tools, programs, and more for those that are traveling into North Lake Tahoe for their summer vacation.

“We have a feeling that [this] summer will also be very busy, similar to last year’s summer,” Andy Chapman, President/CEO of the Incline Village & Crystal Bay Visitors Bureau said.

The Visitors Bureau decided to take a different approach to the summer tourist season and instead of creating advertisements in populous areas around the nation as the organization has done in years past, they are progressively educating the visitors that have already planned their vacations to the region for this year with key messaging surrounding responsible travel to the Tahoe area.

“We’d typically be out there promoting travel, but we feel that there will be plenty of that already, so we’re putting that on hold and more so focusing on key messaging to visitors while they’re here in market,” Chapman said.

To kick off the summer season, the main key message point that the Incline Village & Crystal Bay Visitors Bureau is putting out there is informing responsible travel in content and messaging.

“We want to inform visitors how to travel responsibly through messaging — meaning what should a visitor expect when they’re here and what do [locals] expect of them when they’re here,” Chapman said. “We also have a series of content videos and other content points about responsible travel available online to inform everyone in a positive and progressive way.”

Along with advocating for responsible travel, the Visitors Bureau is also asking visitors to take the ‘Travel and Responsibility Pledge’ that the organization created.

“We’re really putting a lot of effort into this pledge and getting people involved into signing the pledge,” Chapman said. “Primarily [we] are able to digitally promote this through cellphones of the visitors that are here.”

The pledge states that whether local or visitor, all should pledge that we should be mindful our impact, and respectful of the magnificent environment of North Lake Tahoe. The pledge is simple, yet powerful in ways that preserve and protect the area and the community.

Another way to promote safe and sustainable travel this summer season that the Visitors Bureau is promoting is by utilizing public transit programs in the North Lake Tahoe area. For more information, visit page 28.

While the Incline Village/Crystal Bay community is anticipating a busy summer season, the Visitors Center is looking forward to accommodating and educating all in the area a safe, enjoyable summer.

“We’re here at the Visitors Center, open seven days a week. We encourage our visitors to come in so we can point them in the direction that they want to go,” Chapman said. “We want to help our visitors understand what demand and capacity issues there may be at certain trailheads, beaches and other public, typically active areas. We can really help the visitors navigate the best options for them to accommodate their stay and make it a great vacation for them but also safe for our environment and community.”

Visitors can visit the Incline Village & Crystal Bay Visitors Bureau at 969 Tahoe Blvd., Incline Village, NV 89451.

For more information on safe travel to the North Lake Tahoe area, visit: gotahoenorth.com/knowbeforeyougo

For more information on responsible travel and the Responsible Travel Pledge, visit: gotahoenorth.com/northlaketahoevideos

Urges Visitors to Travel Informed this Summer

By Madison Schultz
About the Author Ashleigh Easley
Digital Marketing Specialist for IVCBA