IVCBA, IVCBA Business Profile: Sierra Mobile Storage

IVCBA Business Profile: Sierra Mobile Storage

By Meghan Ochs

For many people COVID has been a great reminder of what is truly important. This has been true not just in the professional lives of many, but also in personal and private spaces. This past year and a half historic numbers of people have uprooted their lives and taken big gambles on major life changes such as moving and changing jobs. These life-altering events often require organization and space, enter Sierra Mobile Storage.

IVCBA, Menath Insurance Family Owned for 40+ Years

Menath Insurance Family Owned for 40+ Years

By Kayla Anderson

Founded in 1981 by Mike Menath, Menath Insurance has grown to be one of the most trusted and respectable insurance companies in the Lake Tahoe area. 

Having a “passion for protection,” Menath provides its clients with all kinds of insurance and are happy to be able to help their clients in times when they need it the most. And being 40 years in business with offices in Incline Village, Reno, South Lake Tahoe, and Susanville, the Menath family shows no signs of slowing down. 

IVCBA, Keeping It in the Family: Azzara's Italian Restaurant

Keeping It in the Family: Azzara's Italian Restaurant

By Kayla Anderson

On a weekday night in the shoulder season, people are trickling into the popular IV Italian restaurant to get hearty, traditional meals crafted with love. 

Azzara’s has been around since 1956, when Sam Azzara used his mother Vita’s recipes to open a restaurant in Stanton, California. He relocated to Incline Village in 1978 and opened a location here, quickly becoming an integral part of the community. 

IVCBA, Eat, Drink, and Be Merry in Incline Village/Crystal Bay

Eat, Drink, and Be Merry in Incline Village/Crystal Bay

By Kayla Anderson

Even though the pandemic still looms, businesses are open in Incline Village/Crystal Bay and continually welcoming locals and visitors alike. And as we approach the holidays, there are several restaurants (ones that have been around forever and even new ones that have sprung up during the pandemic) that offer all kinds of food. 

IVCBA, Shop Local at The Potlach

Shop Local at the Potlach

By Kayla Anderson

Celebrating 50 years in business, Lisa and Aaron Nelson sell unique jewelry and gift items that make it one of the best boutique shops to visit for any occasion. The Potlatch was originally started by the Ross family on Ski Way in Incline Village and bought Native American jewelry from Lisa’s grandparents who were traders. The Ross’s sold the business to the Olsen family, who then sold it to the Wurtele’s (Lisa’s grandparents) eventually took it over.

IVCBA, Fresh Snow & Holiday Lights

Fresh Snow & Holiday Lights

By Julie Malkin-Manning

Fresh snow on holiday lights – is there anything more festive? We don’t think so. 


IVCBA and our partners are pleased to hear so much positive feedback about the installation of lighting along Tahoe Boulevard. Multiple businesses and many residents have also caught the spirit and it feels as though the village is lit up like it never has been before! That’s building community – the goal of IVCBA, and we are doing it with your support. 

IVCBA, This Holiday Season is All About Shopping Local

This Holiday Season Is All About Shopping Local

By Julie Malkin-Manning

In years past, Black Friday - the day after Thanksgiving - was always the biggest shopping day of the year, but now with supply chain issues, shipping delays, and bare shelves at box stores, Black Friday may be history. Now it’s about shopping small, shopping local, and getting quality unique products that last a while and have some style to them. 

Fortunately, Incline Village/Crystal Bay has a plethora of places that encourage you to visit them by providing seasonal specials and joy during Small Business Saturday and the entire holiday season … and giving you peace of mind by getting your holiday shopping done well before the last-minute shopping panic sets in. Here are a few options for finding gifts close to your holiday home:


Northern Lights Festival in Full Swing

By Julie Malkin-Manning

Have you noticed the merry and bright lights along Tahoe Boulevard? They help mark a month-long celebration of the holidays in Incline Village and Crystal Bay. Many businesses and residents throughout Incline Village including the shopping centers are lighting up their buildings as well. 


IVCBA, Pray for Snow!

Pray for Snow!

By Julie Malkin-Manning

While Ullr, the Norse god of snow and wind, has yet to bring Tahoe the snow and cold needed to open our resorts, we all know it's coming - any day now. With that in mind, Diamond Peak Ski Resort will not be opening as planned on Thursday, December 9, but are ready to open "ASAP" so keep an eye on our website and social media. Snowmaking crews are hard at work and the seasonal staff is trained and ready for the opening bell of the 2021-2022 season so we offer a peek into what's in store for you this season! 

IVCBA, 7th Annual Tahoe Film Fest

7th Annual Tahoe Film Fest

By Anonymous

The 7th Tahoe Film Fest will take place December 2–5 with films being screened at Incline Village Cinema, Northstar Village Cinema and the Crystal Bay Casino Crown Room. 100% of proceeds and ticket sales benefit the Tahoe Environmental Research Center (TERC) with several films pertaining to our current environment and climate crisis.